a little story about local food
Wednesday, June 05, 2013
This post is pretty local to Toronto so I apologize to anyone reading elsewhere, but I received an email last week telling me about FoodStory, a new food delivery service that
My contact Damian had the answer: "We source directly from the farmers' market. Along with the small profiles we will have on the ordering page, we are currently building more in depth profiles of each farmer/vendor/producer at the market (which you will soon be able to refer to on our site) so you know exactly who and where your food is coming from.
"Also, because we source from the markets, we are not mostly local (typically veggie boxes turn to food from other countries in the off-seasons), but rather entirely local. The food is also as fresh as it possibly could be. We don't keep an inventory, so the food we deliver comes directly from the market. It literally couldn't be fresher.
"Lastly, and most importantly for our consumers is the level of customization you receive. Firstly, we will not charge you to customize your box. We will suggest a box for you at the beginning of the week with what is seasonal, but you then have the ability to pick and choose from the wide array of selection at a market. Assume only 10 vendors attend a market, and each brings only five products, you then have the option to choose from 50 different products. Because we don't keep inventory, we can advertise everything from the market for sale."
FoodStory started delivering this past weekend so they're up and ready to go. C